The research process
Transport Intelligence is able to provide market information, analysis and insight to address companies’ market research needs, ranging from the strategic to the tactical.
Ti can develop a methodology based on the client’s predetermined project brief or assist in formulating the brief, based on various time and budgetary constraints. Typically, Ti will meet with the client to discuss their precise requirements, suggest any areas where improvements / enhancements can be made and then develop a research programme best suited to the needs.
Areas of investigation can include:
- Audit environmental influences - Assess impacts caused by macro-trends such as political, economic, social and technological influences on organisation, e.g. globalisation, out-sourcing, economic slowdown.
- Identify key competitive forces - Identify level of competitive rivalry; potential new market entrants; the power of buyers and suppliers; the threat of substitutes.
- Identify competitive position - Identify differences or similarity to competition; attractive segments (best fit); relative attractiveness in a segment in comparison to competitors.
- Identify key opportunities and threats - Develop strategy to build on strengths and opportunities and avoid threats